We have embraced change agility as the basis of our business model. We understand that innovations with communication tools and channels, technology trends, algorithm updates, changing laws, economic fluctuations, and breaking news are just some of many shifting realities that can impact businesses in big and small ways.
Although we encourage our clients to have a clear vision and longer-term business objectives, we recommend that shorter-term marketing and communications strategies allow for greater flexibility to make course corrections—whether it’s to avoid obstacles or pursue emerging opportunities.
Much like fiscal quarters, every three months is generally a good time to regroup, assess and measure progress, and if desired, develop a new strategy that aligns with the RIGHT NOW. Unlike fiscal quarters, our three-month strategies can begin at any time.